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Helping Pharma Hub Services Drive Efficiencies During Blizzard and Avalanche Periods

Written by Mitzi Morris | Apr 24, 2025 12:59:06 PM

Pharmaceutical hub services must process a surplus of applications at certain times of the year. Teams often see a surge in patient enrollments during what’s commonly referred to as blizzard season. Likewise, pharmaceutical hub services typically deal with an influx of patient renewals during what zPaper calls avalanche season. 

During these busy periods, operational, technical, and digital challenges in document exchange can strain pharmaceutical hub services and lead to delays that affect pharmaceutical companies, providers, and patients.

Here’s how zPaper’s Sprkz Document Engagement Platform enhances efficiency and streamlines data exchange for pharmaceutical hub services to prevent frustration during blizzard and avalanche seasons.

 

What Are Blizzard and Avalanche Seasons?


Blizzard Season hits in Q1 and Q4,  when insurance plans reset and pharmaceutical hub services face a massive spike in patient re-enrollments. This period kicks off a scramble to verify benefits, re-initiate prior authorizations, enroll patients in financial assistance, and re-activate copay programs. Add in pharmacy coordination and patient onboarding, and you’ve got a full-blown operational snowstorm.

Avalanche Season is what zPaper calls the inevitable follow-up: the flood of returned documents from patients, providers, and pharmacies. These come in through fax, email, uploads, and more, containing updated clinical records, signed forms, re-verification data, and renewal confirmations. It’s all mission-critical and time-sensitive, but also overwhelming.


To weather Blizzard Season, hub services need scalable workflows that can keep pace with the re-enrollment surge. To survive Avalanche Season, they need airtight systems for verifications, tracking, and processing documents efficiently to prevent therapy interruptions and keep patients on the path to care.

 

Patient Document and Data Obstacles


Many documents that pharmaceutical hub services must organize are submitted by paper. During blizzard and avalanche seasons, teams face bottlenecks from high application volumes, incomplete documentation, and complex coordination of information among providers, insurers, and pharmacies. These challenges, coupled with time-sensitive processing, increase the risk of treatment delays and gaps in patient therapy.

 

Pharmaceutical hub services also confront technical challenges with documents from disparate systems that create data silos, making integration difficult. Insurance changes and slow updates hinder real-time verification, while manual data entry amplifies delays and potential errors. Additionally, complicated prior authorization requirements often require manual intervention, further slowing processing.

 

During these peak seasons, pharmaceutical hub services encounter digital challenges such as system scalability issues that lengthen processing times and security risks that increase the potential for data breaches and HIPAA violations. Limited interoperability between EHR systems compounds data exchange, while outdated or user-unfriendly portals make it harder for patients to manage their coverage.

 

How to Drive Efficiency During Peak Periods


The zPaper Sprkz Document Engagement Platform helps drive efficiency and address the challenges of document and data exchange for pharmaceutical hub services. zPaper’s dataDocuments™ are interactive PDFs powered by FHIR that enable seamless data mapping to Salesforce fields. These documents enhance interoperability, improve data accessibility, and boost OCR accuracy for better document readability and efficiency.

zPaper’s platform includes Sprkz Connect, Sprkz Collect, and Sprkz Complete: 

 

  • Sprkz Connect allows pharmaceutical hub services to communicate efficiently by exchanging documents seamlessly via fax, Stampz™, direct messaging, email, and portals.
  • Sprkz Collect streamlines data capture, validation, and sharing with interactive forms and dataDocuments™, optimizing document management efficiency.
  • Sprkz Complete, a work in progress, will feature eRx, an FDA-certified e-prescribing tool that permits providers to initiate prescriptions within the Sprkz Document Experience (DX) without switching systems. 

In addition, Sprkz:Assist uses secure generative AI to query documents, uncover deeper insights, and integrate SMART on FHIR through the Zippi API™ for seamless EHR and EMR connectivity.


Overcoming Seasonal Workflow Challenges


Blizzard and avalanche seasons pose significant challenges for pharmaceutical hub services when it comes to document management and data exchange.

zPaper’s Sprkz Document Engagement Platform helps teams streamline workflows, boost accuracy, and improve efficiency.

Contact our team today to discover how these cutting-edge solutions can bolster pharmaceutical hub services in navigating these busy periods and supporting patients better.